Consumer-facing projects
Led several consumer-facing projects beyond HMI design.
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BLACK SHEEP
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Ray-Ben Sunglasses
BLACK SHEEP
(Launched)
Defined and designed a new e-commerce platform from the ground up for a French affordable eyewear retail brand.
Based on the brand’s business objectives and key user journeys, I created the platform experience from 0 to 1, covering three device types (Desktop / Tablet / Mobile) with responsive design. Deliverables included splash animation, feature hierarchy, interaction design, and visual design.
Time
2024.12 - 2025.06
My Role
Experience Designer
(Launched)
Led the end-to-end design of a localized WeChat Mini Program for a French fashion eyewear brand.
Grounded in the brand’s global identity and website experience, the design was reinterpreted to align with Chinese users’ behaviors and expectations.
Time
2023.11 - 2024.06
My Role
Experience Designer
(Launched)
Led the iterative optimization of a WeChat Mini Program for a Chinese new luxury jewelry brand.
Reorganized the information architecture and delivered improvements across Mini Program development, visual design, product operations, and back-end management.
Time
2024.06 - 2024.12
My Role
Experience Designer
Compass AI
(In private beta)
Defined the interaction framework and visual design from scratch for a vertical AI Agent startup.
Delivered a PoC and an internal MVP, including user flows and key screens. Specific designs cannot be disclosed due to confidentiality.
Time
2025.06 - 2025.08
My Role
Experience Designer
Contact
Chloe / Chen Longping
UIUX Designer